Cidco Targets Moms for E-mail in DSW Campaign

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

By Sarah J. HeimSAN FRANCISCO—Cidco sings the praises of the written word while touting the power of modern technology in a $4 million holiday campaign for its personal e-mail system, MailStation.

Radio and print ads from Euro RSCG/DSW Partners, Salt Lake City, will target women over 40 who still don’t have e-mail access, said agency creative director Jeff Bagley.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in