Ciba Vision Taps Grey

NEW YORK — Ciba Vision, a unit of Novartis, has awarded global creative duties for its contact lens and lens-care products to Grey, following a review of undisclosed agencies, the agency said.

“We are very excited about the strategic and creative work that the Grey Worldwide team has developed for us,” Andrea Saia, global head of marketing for CIBA Vision’s Lens Business, said in a statement.

The Atlanta client’s leading eye-care brands include Focus Dailies, Night & Day and FreshLook.”

The New York office of Grey, which will run the account, is divided into eight “villages.” The account will be handled by various villages, an agency representative said.

In a statement, Grey New York president and CEO Steve Blamer said the agency was “proud to be able to add this significant global client to our list of world class business partners.”

Ciba Vision spent about $20 million in measured media on its eye-care products, per CMR. Global spending was unavailable.