Chrysler's Bell Driving Off to Microsoft

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DETROIT Microsoft said it has appointed Jeff Bell to the new position of corporate vice president of global marketing for the company’s interactive entertainment business.

He will report to Peter Moore, corporate vp of the division in Redmond, Wash.

Bell, the former vp of product strategy at Chrysler, is perhaps best known for his work on the launch of the Dodge “Grab life by the horns” campaign, and was a keen advocate for Internet marketing and adver-gaming to promote Chrysler products.

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