Chili’s to Launch New Campaign at Golden Globes

DALLAS — Chili’s Grill & Bar will launch a multimillion-dollar campaign on Sunday’s Golden Globe awards with three spots featuring the vocal group ‘N Sync as new spokesingers, the restaurant chain?s agency said.

‘N Sync performs Chili’s “Baby back ribs” jingle in the ads, which were created by Austin, Texas-based GSD&M. The spots kick off a major cross-marketing agreement between ‘N Sync and Dallas-based Chili’s, with Chili’s serving as the major sponsor of the group’s next tour.