Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Marc/USA Dallas has been awarded the advertising account of Jazzland Theme Park, a new 140-acre attraction in New Orleans.
The account assignment was made in the absence of a review and as partof a consolidation by Jazzland’s parent company, Alfa SmartParks. Marc/USA already handles the Jacksonville, Fla.-based company’s other brands, including Wet ‘n Wild, Raging Waters and Silver Springs Enchanted Castles.
Jazzland’s grand opening, in May of this year, was handled by Logan Marketing & Communications of New Orleans.
Said Marc/USA Dallas president David Hadeler, “When most people think of New Orleans, they think of Mardi Gras and entertainment geared more toward adults.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in