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Chief Auto Parts here will pull its broadcast creative account from DavisElan Advertising of Los Angeles in January, ending a 16-year relationship with the agency.
Sources said Chief Auto Parts may farm out the assignments to Dallas-area shops on a project basis, but client vice president of advertising and public affairs Kenny Cason said no decisions have been made on where or with whom the work will be placed.
Chief will continue to handle most of its print and collateral in-house.
“We’ve had a long and very outstanding relationship with DavisElan [formerly Davis, Ball & Colombatto],” said Cason.
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