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Chief Auto Parts Stores here assigned the broadcast creative portion of its advertising account to KWGC Advertising & Design, also in Dallas.
Kenny Cason, Chief’s vice president of advertising, confirmed the move last week. He said the chain plans to spend $6 million on broadcast advertising this year. Media buying is handled by the Dallas and Los Angeles offices of Western International Media.
Last month, Chief pulled its broadcast creative account in-house after a 16-year relationship with DavisElen Advertising, Los Angeles.
Cason said KWGC’s selection was the final move in a re-evaluation of all of the retailer’s marketing services relationships.
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