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The Richards Group Brings Its Outdoor Humor to Indoor Screens
DALLAS–Atlanta-based Chick-fil-A will kick off a five-spot television campaign during the Chick-fil-A Peach Bowl on Dec. 31 with some familiar faces.
The national buy on ESPN includes five 30-second executions that continue the “Eat mor chikin” positioning from The Richards Group in Dallas.
The commercials also will air nationally during LPGA events in 1999 and in limited spot markets including Atlanta and Columbia, S.C.
The chain’s 1999 media budget is about $8 million, according to Steve Robinson, Chick-fil-A’s senior vice president of marketing.
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