Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK — The Chick-fil-A cows have extended their anti-beef message to the Web, urging people to “Eat mor chikin,” much in the same way they do on roadside billboards and TV spots.
The Chick-fil-A Cow site ( http://www.eatmorchikin.com/ ) features the bovine characters carrying signs with misspelled scrawl like “Eat Chikin. Cuddle Cowz.” It also includes cow wallpaper and screensavers resurrected from Chick-fil-A cow calendars from years past.
Richards Interactive, the digital division of Chick-fil-A’s agency The Richards Group in Dallas, developed the cow site, as well as the corporate site (http://www.chick-fil-a.com/).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in