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NEW YORK Chi Chi’s, a unit of Hormel Foods, wants consumers to see the brand as more than just chips and dip. That’s why the brand is banking on a series of marketing and branding initiatives next month.
Chi Chi’s will start its “C” campaign in 12 key U.S. markets in the Northeast including Chicago, Cincinnati and Grand Rapids, Mich., where the brand’s penetration and sales are strongest. Consumers will see Chi Chi’s name associated with words like “chicken,” “cravings,” “cooking” and “celebration” in signage across grocery stores.
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