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Annabelle Candy Co. is hoping that the old saying “You are what you eat” will be taken literally by consumers–the company’s TV campaign for its Big Hunk bar plays on the double meaning of the candy’s name.
Two black-and-white ads from the Santa Monica, Calif.-based Miller Group feature everyday people talking about what a “big hunk” means to them.
One spot features a gawky, bespectacled adolescent (shown here) who relates his problems communicating with girls. “I can’t go out and have a conversation with somebody, because usually I think what I’m saying doesn’t make any sense,” he says.
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