Chevy Preps for Olympics Showing

DETROIT Chevrolet will launch a new phase of its “An American Revolution” campaign on Aug. 13 during the telecast of the Summer Olympic Games’ opening ceremonies, the company said.

Nine spots will premiere, including “A Boy’s Dream,” a commercial for the new Corvette C6 directed by filmmaker Guy Ritchie. Other new spots include executions for the Malibu, Malibu Maxx, Silverado, Tahoe/Suburban and Aveo models. Also airing will be a preview for the Chevrolet Cobalt.

Interpublic Group’s Campell-Ewald in Warren, Mich., is Chevy’s lead agency. The client spent $610 million on ads last year and $350 million on ads through May, per Nielsen Monitor-Plus.

In conjunction with Chevrolet’s Olympic sponsorship, NBC has produced a mini-movie featuring some of the United States’ top Olympic athletes with Chevrolet vehicles. The film, Caravan to Athens, depicts five key athletes and four Chevy vehicles (the C6, Malibu, SSR and Silverado) making their way to Athens for the Olympics. The 2:30 minute mini-movie will run in July on more than 5,000 screens in 415 Regal Cinema theaters nationwide.

More than 160 total Chevrolet units will run during the Oympics.