Chevy Goes Bi-Coastal

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

DETROIT General Motors has hired Translation Consultation and Brand Imaging to help court a younger crowd in urban areas, where the Chevrolet brand has had limited reach.

New York-based Translation specializes in matching stars with products, and GM feels it has the wares, with its Chevy HHR, Cobalt, Aveo and Equinox.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in