NEW YORK - Chevrolet general manager J.C. Perkins said last week that the troubled General Mot" /> Chevy Gears Up Ad Budget 5-10%: Brand Wants Louder 'Share of Voice,' Sales Comeback to 50% of GM's Total <b>By David Kile</b><br clear="none"/><br clear="none"/>NEW YORK - Chevrolet general manager J.C. Perkins said last week that the troubled General Mot
NEW YORK - Chevrolet general manager J.C. Perkins said last week that the troubled General Mot" />
NEW YORK - Chevrolet general manager J.C. Perkins said last week that the troubled General Mot" />

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Chevy Gears Up Ad Budget 5-10%: Brand Wants Louder 'Share of Voice,' Sales Comeback to 50% of GM's Total By David Kile

NEW YORK - Chevrolet general manager J.C. Perkins said last week that the troubled General Mot

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Though Perkins declined to say how much, GM sources said Chevy’s budget will likely get a 5% to 10% bump.
‘Jack Smith (GM ceo) told me he wants Chevy to get back to where we are doing 50% of GM’s sales volume next year,’ said Perkins. ‘And we are going to get the advertising resources to get us there.’
Chevy’s combined cars and trucks sales, including Geo, in 1992 represented about 48% of GM’s total.

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