Chevy Aims Malibu at Camry, Accord

DETROIT The new Chevrolet Malibu will be positioned as “The car you can’t ignore.” The goal is to capture some of the 700,000-plus consumers who buy a Toyota Camry or Honda Accord each year.

“We are the underdogs,” said Kim Kosak, general director of Chevy advertising, at a press preview at the Warren, Mich.,

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