Chevron Preps Global Push

NEW YORK A new global corporate image campaign for Chevron positions the client as much more than an oil company, showing, for example, how it produces geothermal energy, even while it continues to drill for oil.

The campaign, which breaks Sunday, retains the company’s previous “human energy” theme, but the tone of the TV portion of the effort has changed from whimsical and metaphorical to frank and topical with a photo-journalistic look.

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