Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
As if tax season weren’t nerve-wracking enough, ads for tax-prep services work to increase viewers’ anxiety. Choose the wrong one, ads warn, and you’ll suffer the consequences, such as paying too much to the IRS, getting audited or wearing a striped suit at the federal penitentiary-whatever.
New spots for Jackson Hewitt, via DeVito/Verdi of New York, present an edgy variation on the theme.
One spot features two chefs at a Benihana-like Japanese restaurant, chatting as they dice and slice.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in