Cheetos Joins Super Bowl Ad Parade

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NEW YORK Chester the Cheetah is finally getting his big break in the Super Bowl. Frito-Lay, the snack division of PepsiCo, has purchased its first 30-second spot for Cheetos during NBC’s telecast of the game, and the brand’s animated mascot is the star.
 
Frito-Lay is hoping the commercial, which breaks during the first half of Super Bowl XLIII, will give snackers the munchies.

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