Check Out This Cool New Tide Detergent Video

Brand's reaction to 'Onion' spoof is to be on the right side of the joke

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What’s cooler than Tide laundry detergent? Only one thing: a video about Tide laundry detergent!

At least that’s the case if you talk to "Fred Hammond," the brand's "director of digital video and social media ad integration," who recently took a moment to share his excitement in that paragon of journalistic integrity, The Onion:

“I know most of you have probably watched this Tide detergent clip dozens of times already because it went viral so quickly, but if you haven’t, then trust me on this one, you have got to see it.



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