Charter Taps Cramer-Krasselt

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Cramer-Krasselt CEO Peter Krivkovich said the agency views its latest account win, cable company Charter Communications, as “truly a growth account.”

Though the company, backed by Microsoft co-founder Paul Allen, spent less than $4 million on advertising last year, the account is expected to grow as the company rolls out new products and goes into new markets, Krivkovich said.

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