Charles In Charge

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Crooner Barry White takes a temporary respite from his gig as an Arby’s pitchman, replaced by another legend from the fast-food chain’s pool of celebrity hucksters, Ray Charles.
A new 30-second spot for Ft. Lauderdale, Fla.-based Arby’s broke last week. It’s a test of a new sandwich, the triple cheese and bacon. The new offering is being supported in a nationwide rollout, though media buys are all spot, via national agency Doner, Southfield, Mich.
This isn’t the first Arby’s spot featuring Charles.

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