This Chaotic, Hypnotic Autism PSA Is Truly (and Literally) Sensational

What sensory sensitivity feels like

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IDEA: The world that people with autism inhabit isn't just indescribable; in many ways it's unknowable. But one symptom many people on the spectrum experience—sensory sensitivity—can be illustrated, or at least approximated, on film.

British admen Kit Dayaram and Steve Cope settled on that topic after deciding to collaborate, and produced a powerful spot for the National Autistic Society that shows how sights and sounds can overwhelm someone with sensory abnormalities.

"Steve's brother works with those on the spectrum, and it became clear there was an interesting brief in telling a story about how someone with autism felt," said Dayaram, creative director at London agency The News.



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