Chahil Joins Executive Ranks at HP

SAN FRANCISCO Hewlett-Packard has hired Satjiv Chahil from Palm Inc. to lead its personal systems group marketing as senior vice president, the client said Thursday.

Chahil, 54, who started his new position this week, has more than 30 years of experience working on tech brands, an HP representative said.

During his five years at Palm, Chahil was chief marketing officer and interim chief operating officer. Before that, Chahil worked for three years at Sony.

At HP, he replaces Deb Nelson, who moved over to lead marketing for the technology solutions group several months ago, a company representative said.

Chahil also worked for nine years at Apple as the global marketing chief and general manager of the new media, entertainment and Internet division. Previously, he held various positions in general management, strategy, finance and sales at IBM and Xerox, spanning a period of more than 13 years.

He reports to Todd Bradley, HP’s executive vice president of the personal systems division. Bradley said one of Chahil’s responsibilities would be to “extend [HP’s] leadership position in the small to medium business segment.”

Chahil will work with HP’s ad agencies, Omnicom Group’s Goodby, Silverstein & Partners and Publicis Group’s Publicis & Hal Riney, both of San Francisco.

HP, based in Palo Alto, Calif., spent $215 million on advertising in the first six months of 2005, according to TNS Media Intelligence.

Cathy Lyons is executive vice president and CMO of HP.