Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
In light of pending mergers among the region’s largest banks, Wallwork Curry Sandler’s latest campaign for Century Bank seeks to portray the client as a caring, full-service alternative.
“Nobody gets closer to your business,” one ad begins. A construction manager and commercial loan officer are shown seated on a bench, going over financial plans. The bank’s longtime tagline, “People investing in people,” closes each execution.
The six-figure effort stresses that Century “has the size and expertise, but still cares about you,” said Rick Sandler, president of the Boston-based agency.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in