Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Centennial Wireless, one of the largest independent wireless firms in the country, awarded its $19 million account to Caldwell VanRiper/MARC following a review.
It’s the largest win for the Indianapolis shop since it won regional business for McDonald’s in the early 1980s, said Kirk Stahl, CVR/MARC’s executive vice president. “It’s a big jolt for a small shop like us,” he said.
The account was previously handled by Suedhoff Ferber in Fort Wayne, Ind., where Centennial’s domestic operations are based, said Laura Hughes, Centennial’s vice president of domestic marketing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in