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The state of California has enlisted La Agencia de Orc’ to spread the word about the U.S. Census to the Hispanic population in the south.
The Los Angeles agency is handling the creative portion of a statewide $8 million effort to encourage Hispanics to fill out their census forms. Initiative Media, Los Angeles, is handling media buying.
The print, outdoor, radio and TV campaign stresses the benefits of participating in the national headcount.
The Spanish-language ads will run throughout the month.
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