Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON Spalding Sports Worldwide has unveiled new TV work for its Infusion basketball.
The latest effort is a 30-second commercial featuring Boston Celtics star forward Paul Pierce, who is shown taking part in a street ball game. A kid watches the action through the bars of a tall fence as Pierce deflects the ball out of play and down a nearby drain shaft. The kid deflates his own Spalding Infusion ball and passes it through the bars to Pierce, who re-inflates the ball and continues playing.
“The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in