Celebrating The Joys Of Sex

Fitzgerald Praises The Pleasures Of Durex Condoms
ATLANTA–Condom maker Durex Consumer Products of Norcross, Ga., bows a print and radio campaign this month that steers away from messages of protection and responsibility and goes straight toward the joys of sex.
The campaign, which has a budget of $5 million over the next six months, was created by Fitzgerald & Co. in Atlanta.
The agency’s print effort combines sepia-toned photographs of nude men and women engaged in lovemaking with wry body copy alluding to the pleasures of sex.
“The energy expended during sexual intercourse is roughly equivalent to climbing two flights of stairs,” reads one ad.