CEA Readies Whirlpool Blitz

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Whirlpool Corp. will support a new line of dishwashers and ranges with a $10-15 million TV and print campaign this fall, its largest quarterly advertising expenditure ever.
The campaign, from Campbell-Ewald Advertising in Warren, Mich., continues to use the tagline, “A job well done,” and The Temptations’ song “The Things You Do,” as a brand anthem.

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