CDS Hires Triad for Marketing Push

DALLAS Communications Data Services, a subsidiary of Hearst Corp., has named Triad Business Marketing lead agency for its business solutions division, the shop said.

Dallas-based Triad will provide marketing communications strategy, planning, media and creative development for markets targeted in the client’s aggressive growth plan, the agency said.

“CDS has a clear set of competitive differentiators that make it a true innovator in the marketplace,” said Triad president Tom Prikryl. “Our challenge is to clearly communicate these differences to new markets in a distinct, memorable way.”

CDS manages customer response systems for companies including magazine publishers, direct marketing firms, financial institutions and corporate billers. The company is headquartered in Des Moines, Iowa, with facilities in Arizona, Iowa, New York, Pennsylvania, Canada and England.

Billings were not disclosed.