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Houston Shop to Introduce Internet Service via Mainstream Media
DALLAS–An online realty startup has hired Bates Southwest in Houston for its inaugural print, outdoor and direct response account.
CCR Internet Realty of Houston will spend approximately $2 million initially. A client official said the advertising account could grow to as much as $10 million in four years.
CCR hired Bates after a strategic shootout with Ogilvy & Mather, also Houston, according to Lee Rushlow, vice president of marketing for the client.
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