CCG.XM Designs Paralympics Site for Visa

NEW YORK — CCG.XM, the interactive agency of Cordiant Communications Group, has designed a Web site to promote Visa’s sponsorship of the 2002 Paralympic Winter Games, which begin this Thursday.

The site provides information about the Salt Lake City Games, inspirational stories about participating athletes, links to related online resources, special offers and promotions and e-greeting cards. In compliance with various standards, it is designed to deliver information in a format that is both technically and experientially accessible to Web users with or without disabilities.

The New York office of CCG.XM landed the assignment last August due in part to its existing relationship with the client. CCG.XM, a part of Cordiant’s 141 Communicator, has been Visa’s interactive agency throughout the Asia Pacific region since January 1999. “We chose them because of their track record of success with us in the [Asia Pacific] region, their familiarity with our technical environment and the passion they demonstrated in ensuring the site would be available to people with disabilities,” said Awie Smit, Visa’s senior marketing manager of event marketing.

The budget was not disclosed. Sources said the project does not affect Visa’s ties to its U.S. agency, AKQA in San Francisco.