CCF Schools Students About the 'Score'

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CHICAGO Clarity Coverdale Fury looks to educate students at two universities about the importance of a good credit rating through a new advertising campaign, backed by financial specialists, community groups and educational interests.

The print, poster and grassroots effort plays off the cash-strapped life of a college student with the theme, “What’s my score?” One print ad shows an old, rusted Yugo with the headline, “When you’re ready for a nicer car, you’ll be glad you have a good credit score.”

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