CBS Sticks To Tradition As Other Nets Try New Tactics

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ABC, NBC and Fox, in an effort to avoid the soft ratings they get for repeat programming, plan to run several dramas in first-run only next season. But CBS, flush from a big year, will stick with a more traditional game plan.

“When your ratings are down, you want to change the terms of the game,” said CBS chairman and CEO Leslie Moonves.

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