CAT Campaign to Target Young Men

CAT Footwear’s industrial and work-boot unit goes after blue-collar men ages 18-24 in print ads from nonbox that break in Sports Illustrated’s Feb. 24 swimsuit issue. The Milwaukee agency landed the assignment in October based on an agency exec’s previous relationship with Dani Zizak, vp of global marketing at the Grand Rapids, Mich., client, according to Zizak.