Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Caswell-Massey, a maker of skin-care products since 1752, this fall will launch a marketing effort touting new spa products and existing favorites.
The campaign, handled by Hillman & Partners in New York, will be anchored by print in 12 markets where the company operates retail stores, outdoor ads in New York and possibly radio. Mall ads, Internet and direct mail also support.
“The brand had been through a series of owners over a period of time and had gone adrift,” said Patrick Hillman, principal and creative director at H&P.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in