Cash Station Launches New TV Campaign

CHICAGO – Cash Station Inc. launched a new campaign in the Chicago market over the weekend to promote use of the ATM card at different point-of-sale outlets. Two 30-second humorous spots parody country music and opera to tell consumers they can use their Cash Station ATM cards for payment at supermarkets and gas stations. Cash Station introduced the point-of-sale service recently to all 200 Jewel Food Stores in Illinois, Indiana, and Michigan along with Mobil and Amoco gas stations. Tagline: Cash Station. The new way to pay. Cramer-Krasselt here handles. The company will appear on only local spot during all day-parts.
Copyright Adweek L.P. (1993)