How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
By Ellen Rooney Martin
CHICAGO–Sears Automotive Centers signed up some of the music world’s heaviest hitters, including Johnny Cash and B.B. King, for a new national advertising campaign from Ogilvy & Mather here.
Sources said spending on the campaign this year is expected to exceed the $52 million Sears Automotive Centers spent on advertising in 1996, according to numbers from Competitive Media Reporting.
Singers Cash, King and Shawn Colvin sing original lyrics in three of the five new spots that break nationally April 27.
INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in