By Ellen Rooney Martin
CHICAGO–Sears Automotive Centers signed up some of the music world’s heaviest hitters, including Johnny Cash and B.B. King, for a new national advertising campaign from Ogilvy & Mather here.
Sources said spending on the campaign this year is expected to exceed the $52 million Sears Automotive Centers spent on advertising in 1996, according to numbers from Competitive Media Reporting.
Singers Cash, King and Shawn Colvin sing original lyrics in three of the five new spots that break nationally April 27.