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Incumbent Think: “Caught In the Middle’ of Management Changes
LOS ANGELES-After installing a new management team last month, CarsDirect.com has selected a pair of new agency partners.
The Sherman Oaks, Calif.-based Net car-buying service has tapped Kalis & Savage, Pacific Palisades, Calif., for creative duties without a review, said sources. The shop handled ad duties for another Idealab company, eToys, until that account moved to Publicis & Hal Riney earlier in 1999.
Omnicom-owned Think New Ideas’ office in Los Angeles has handled creative, as well as print and outdoor media buying duties, since the summer [Adweek, June 28].
At the same time, broadcast-media buying is being shifted from another Omnicom-owned company, Creative Media in New York, to KSL Media’s Los Angeles office, said sources.
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