Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DALLAS Shell Oil Products and MasterCard are teaming up in a sweepstakes promotion that will award Chrysler Crossfires to 35 winners, the company said.
A national campaign will employ magazine, Internet, direct mail and radio ads. Euro RSCG, New York, developed the creative work, and J. Walter Thompson, also of New York, performed media planning and buying, a Shell spokeswoman said. Campaign spending was not disclosed.
Shell stations will display pump toppers, pole signs, register signs and other images, the company said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in