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CHICAGO Carmichael Lynch has won advertising duties on language software company Rosetta Stone’s estimated $5-10 million account after a review, according to the agency.
The Minneapolis shop bested Interpublic Group sibling The Martin Agency in Richmond, Va., for the account, according to sources. The Fairfield, Va., company produces software to facilitate learning a second language. The software is used by government agencies such as NASA and the U.S. State Department, as well as the Peace Corps and large companies.
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