Carmichael Lynch to Keep Minnesota Tourism Account

By Ellen Rooney Martin

CHICAGO–Carmichael Lynch is expected to be retained as the Minnesota Office of Tourism’s agency after a review.

The Minneapolis shop successfully defended the estimated $2 million tourism account in competition that ultimately narrowed to the incumbent and Colle McVoy, also in Minneapolis, sources said at press time.

More than 70 agencies received questionnaires prior to the selection of five semifinalists. The tourism program targets

12 Midwestern states and is intended to increase visitors during off-peak seasons.

‘Working on Minnesota as a brand taps into an emotion that runs pretty deep around here,’ said agency president and chief creative officer Jack Supple. ‘It’s why we work here in the first place.’

State contracts are reviewed every three years, but the tourism assignment can be extended for two more years, meaning that the account would not be reviewed again until 2002.

Separately, Carmichael Lynch promoted Lisa Meyer to the new post of chief operating officer and senior partner, from director of marketing services and senior partner. Meyer will be involved in coordinating activities of the various disciplines at the agency including public relations as well as the work of the Carmichael Lynch Thorburn design and Media Options media buying units.

Meyer, a 10-year Carmichael Lynch veteran, will now report to Jack Supple, president and chief creative officer.

‘Lisa knows how this place works and is the perfect person to keep all the disciplines coordinated,’ Supple said.

Carmichael Lynch also named Jodi Alter group account director and senior partner of the nine-person direct marketing group.

Alter succeeds Marianne Diericks, who left the shop earlier this year to form an agency with two other former Carmichael Lynch employees, Tom Gabriel and Mark Razidlo.

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