Carlsberg Picks FramFab for Online Duties

NEW YORK — Carlsberg Breweries has tapped Framfab Denmark to develop the brand’s new global Web site.

Framfab was awarded the assignment following a global review of undisclosed agencies, the client said. The digital shop was selected based on its ability to handle an international brand across multiple markets and its strength in strategy and execution, said Alex Myers, group vice president for Carlsberg Breweries.

The brewer’s current Web site ( http://www.carlsberg.com/ ) features the brand’s commercials and sections on football, golf and skiing. Carlsberg’s offline advertising, largely handled by Saatchi & Saatchi in London, carries the theme that if the company were to do anything besides brew beer, it would be the best in the world.

The budget for the online account was undisclosed.