Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Carl’s Jr.’s TV spots, with people blissfully and loudly chowing on burgers, may have to get a bit louder.
The fast-food chain this week introduces a big new burger with a major TV and radio push from Men delsohn/Zien in Los Angeles. The item, priced at $3.95, is named “The Six Dollar Burger” to suggest it is comparable in quality to a burger from a mid-scale restaurant, said agency president Richard Zien.
The burger, which the agency helped name, is a half-pound charbroiled beef patty with two slices of cheese, red onions and bread-and-butter pickles.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in