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Its agency is one of the more sophisticated out there. And ads about female empowerment are on the rise. So why does Carl's Jr. remain stubbornly Neanderthal, continuing its now decade-long obsession with half-naked women sex-eating its product?
Well, let's look at the numbers.
The fast-food chain shares some impressive data today about its regional Super Bowl commercial starring the relatively unknown (until now) 21-year-old Floridian model Charlotte McKinney. It turns out the chain's most naked-est ad ever (at least, that's the faux premise through most of the spot) is also its most successful in quickly generating views and shares.
The ad, by 72andSunny—titled "Au Naturel" and pushing the All-Natural Burger—has been watched 9.4