Caribiner Sees Business Boom After Merger

One year after strengthening its New England presence with the purchase of a local competitor, Caribiner Communications has moved into a $1.5 million, 20,000-square-foot facility in Boston’s Back Bay.
Though local managers say business is booming and more staff is required, it is unclear whether Caribiner’s buyout of Boston’s Envision Corp. made it more of a player in the marketplace.
With a combined staff of 50, Caribiner and Envision spent the past year merging their operations and recently moved to 142 Berkeley St. At the time of the merger, some events-management executives predicted the deal would result in heightened competition. [Adweek, July 28, 1997].
Lee Rubenstein, senior vice president of Caribiner, said his company’s mandate is so broad that it rarely encounters local niche-oriented competitors. In the past year, Caribiner worked on events surrounding the launch of the Mach3 shaving system for longtime client Gillette, he added.
Its main competitor is the Boston outpost of the New York-based Jack Morton Co., which was acquired this spring by the Interpublic Group of Cos. Morton is run as a unit of IPG’s Allied Communications Group.
Caribiner considers itself a full-service marketing firm, handling all aspects of client brand building except media advertising. It stages business meetings, trade-show exhibits, media campaigns and produces film and video presentations for clients worldwide.
Parent Caribiner International in New York was the first events planner to go public, although recent earnings have been sluggish.