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And now for something completely different (to borrow an already recycled phrase from Monty Python). To inspire new thinking on combating global warming, the World Wildlife Fund/Canada and DraftFCB’s Toronto office have released what they call “possibly the world’s first completely carbon neutral” TV spot. Right. And G5s are incredibly eco-friendly if they’re carrying environmental activists aboard. Seriously, with all the power-sucking it takes to create, run and view a commercial, how could a TV spot possibly be carbon neutral? Well, in this case, the idea of recycling old TV clips is so clever that form follows function: Not only does it use already existing pieces of video, but the spot is painstakingly assembled from bits of unrelated words and phrases artfully strung together to make sentences.
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