Carat Acquires Lot21

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Consolidation continued in the interactive sector last week as Carat Interactive bought Lot21 and Vizium for $2 million and $700,000 in cash, respectively.

The deal combines Carat Interactive’s media muscle with Lot21’s creative and emerging-technology know-how and Vizium’s customer-relationship-management skills.

“The work they’ve done is a step ahead and very proactive,” said Sarah Fay, Carat Interactive’s president, of Lot21’s work in mobile marketing and Vizium’s e-mail marketing capabilities.

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