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DETROIT Automakers pursuing the elusive youth demographic are chasing the wrong economic quarry, according to a study from auto industry marketing research and consultancy firm AutoPacific, which found baby boomers have the economic means that should drive advertising efforts.
The study stated that only 10 percent of car ads are aimed at consumers over 50, faulting an approach that seems to play down a demographic with three-quarters of the nation’s financial assets and $2 trillion in disposable income annually.
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