Captivate Network is rotating its screen format so that HD TV campaigns don’t have to be reconfigured to run on the elevator network. The new, horizontal format is launching Monday (June 14) in Hartford, Conn. rolling out to the rest of Captivate’s 20 markets by June 21.
The three-zoned format increases the size of the advertising space at the top of the screen by 17 percent, improves screen readability and reduces clutter. Captivate’s content, including news and information, runs along the bottom.
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